Apple Special Event 2017 in 7 Minutes

Calendar shows today is 12th of September, and time is 10.00AM in Cupertino. Tim Cook is on the stage that is different than the other stages because this is “Steve Jobs Theatre”. -Apple will use this place for next special events, probably.-

GIF source:

Tim started his presentation with talking about Steve Jobs. Tim said that, “He redounded DNA of Apple, and we’re perpetuating his vision in Apple.” While Tim was talking about Jobs, he moved to tears.

What’s new?

Apple Watch Series 3,

Apple TV 4K,


iPhone 8, iPhone 8 Plus, and One more thing...

Apple Watch Series 3

Apple Watch was second rank in the world last year. Today, Apple Watch is the leader in the world, and customer satisfaction of Apple Watch is 97%.

Apple Watch is the most used device to track cardiac rhythm in the world. When your cardiac rhythm increase unordinary, it sends notification to you.

After relasing Apple Watch Series 3, when you look, you can’t see Apple Watch Series 2. Three different watch models will meet with you at, Apple Watch Series 3 GPS + Cellular, Apple Watch Series 3, and Apple Watch Series 1.

There’s an Apple Watch for everyone.

What are differences between them?

While Series 1 has S1P(Dual-Core Processor) chip, Series 3 have two chips which are S3(Faster Dual-Core Processor), and W2(Apple Wireless Chip). That means Series 3 is faster than previous models.

The other difference is GPS. Series 1 doesn’t have GPS. You can use GPS, and barometric altimeter via Series 3.

Another difference is Series 3 have water resistant 50 meters. Series 1 have splash resistant. Now, you’re going to ask what is difference between them? Water resistant 50 meters means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 3 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Splash resistant means that it is water resistant, but submerging Apple Watch Series 1 is not recommended.

You can connect your AirPods to your Apple Watch Series 3, this means you can reach your music on Apple Music.

Additionally, Apple Watch Series 3’s display act as an antenna.

The last two differences are Siri, and display. While you use your Apple Watch Series 3, Siri is going to accompany to you with her voice.

Also there’re a few difference between Apple Watch Series 3 GPS and Apple Watch Series 3 GPS + Cellular that are capacity, ceramic back, sapphire crystal (stainless steel and ceramic cases), and LTE. Cellular model’s capacity is 16GB, and it has ceramic back.

The other model, Series 3 GPS without LTE has 8GB that has composite back -like Series 1-.

What about dates, and pricing?

You can order your Apple Watch Series 3 on 15 September, and it will be available on 22 September, but Apple Watch Series 3 Nike+ will be available on 5 October.

Series 1 is starting from $249.

Series 3 GPS is starting from $329.

Series 3 GPS + Cellular is starting from $399.

Also you can buy Apple Watch Hermes, and Apple Watch Edition.

Apple Watch Hermes is starting from $1149.

Apple Watch Edition is starting from $1299.

Apple TV 4K

Apple added a new device to its TV category that is Apple TV 4K. Actually, you can undestand it what is main difference than previous Apple TV easily, let’s look at more details about differences.

What are differences between Apple TV and Apple TV 4K?

Apple TV had only 32GB option, it has two options as 32GB, and 64GB with Apple TV 4K.

There’re a few video output differences between them. Apple TV 4K has 2160p, and Dolby Vision and HDR10. Apple TV has 1080p.

While Apple TV has A8 chip with 64-bit architecture, Apple TV 4K has A10X Fusion chip with 64-bit architecture.

Apple TV 4K is using Gigabit Ethernet, 802.11ac Wi‑Fi with MIMO; simultaneous dual band (2.4GHz and 5GHz), Bluetooth 5.0 instead of 10/100BASE-T Ethernet, 802.11ac Wi‑Fi with MIMO, and Bluetooth 4.0.

As you see, we didn’t meet new features except 4K with Apple TV 4K. These changes are improving technical details.

What about dates and pricing?

You can order your Apple TV 4K on 15 September, and it will be available on 22 September.

Apple TV 32GB is $149.

Apple TV 4K 32 GB is $179.

Apple TV 4K 64GB is $199.

iPhone 8, iPhone 8 Plus, and “One more thing…”

Apple departed from the rule. Where are iPhone 7S and iPhone 7S Plus? Why did Apple out of its own line? Before special event some of people said that; “Apple is going to release iPhone 8/iPhone 8 Plus instead of iPhone 7S/iPhone 7S Plus because iPhone 8 will be have a lot of new features that will be more than any S model.” Let’s look at the design and features of iPhone 8/iPhone 8 Plus.

Did you miss iPhone 4 or iPhone 4S? iPhone 8 and iPhone 8 Plus is coming with glass back side. When you look the front side of iPhone 8, you can see design same as iPhone 6/iPhone 6S/iPhone 7.

A10 Fusion chip updated with A11 Bionic chip. Also it has neural engine, and embedded M11 motion coprocessor. The most important feature is now available with iPhone 8/iPhone 8 Plus that is wireless charging. Besides that all of iPhone 8 and newer iPhone models have two capacity options, 64GB and 256GB. Also iPhone 8 display is True Tone display. Like Apple TV 4K, iPhone 8/iPhone 8 Plus using Bluetooth 5.0. Last feature is fast-charge capable that means iPhone 8/iPhone 8 Plus up to %50 charge in 30 minutes according to data of Apple test.

You know that Steve Jobs was released the first iPhone in 2007. Today is 10th year of iPhone. You think that iPhone 8/iPhone 8 Plus isn’t enough to be 10th year iPhone.

One more thing…

iPhone X is on the stage. What an iPhone!

iPhone X

Please stop reading this blog, look at the above image, and fall in love with iPhone like in 2007, fall in love with Steve Jobs’s vision one more time.

What did iPhone X bring to us? Let’s look at that.

First of all, iPhone X is coming with two colour options which are space grey, and silver.

It’s coming with 5.8" Super Retina Display. Also it support HDR display that has 2436-by-1125-pixel resolution at 458 ppi which is great resolution.

Hey! Did you see the home button on iPhone X? Please don’t worry about your eye health. There is no home button on iPhone X, it’s real.

Do you want to unlock your iPhone X via Face ID? Yes, Face ID supplanted Touch ID.

Its front camera is coming with TrueDepth camera instead of FaceTime HD camera which has portrait mode, portrait lighting, and animoji.


Lastly, Apple gave a present to us with iPhone X. Its battery lasts up to 2 hours longer than iPhone 7.

What about dates and pricing?

You can order your iPhone X on 27 September, and it will be available on 3 November, and you can order your iPhone 8/iPhone 8 Plus on 15 September, and it will be available on 22 September.

iPhone X is starting from $999.

iPhone 8 is starting from $699.

iPhone 8 Plus is starting from $799.

What do you think about this event? Are you thinking to buy Apple Watch Series 3, Apple TV 4K, iPhone 8, iPhone 8 Plus or iPhone X? Please write your opinions as a comment.

If you think that this blog is helpful, like and share it with your followers, please. Thank you for your interest.

Bireysel Dijital Çözümler, @garantibbva

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